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AdSense RPM in India: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for India publishers.
$1.36
Average RPM (General)
$4.35
Top niche RPM (Finance)
830M
Internet users
AdSense
Best network
RPM by niche in India
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $2.39 | $4.35 | $8.05 | AdSense |
| Legal/Insurance | $2.84 | $5.17 | $9.56 | AdSense |
| Technology | $1.35 | $2.45 | $4.53 | AdSense |
| Health | $1.57 | $2.86 | $5.28 | AdSense |
| Education | $1.05 | $1.90 | $3.52 | Adsterra |
| Gaming | $0.52 | $0.95 | $1.76 | Adsterra |
| News/Entertainment | $0.37 | $0.68 | $1.26 | Adsterra |
| General | $0.75 | $1.36 | $2.52 | Adsterra |
Traffic source impact in India
Organic Search
$1.36 RPM
Direct
$1.16 RPM
Mixed
$1.02 RPM
Social Media
$0.61 RPM
Best ad networks for India publishers
AdSense
Google's flagship publisher network
Expected RPM
$0.75 – $2.52
Adsterra
Global network with strong Tier 3/4 coverage
Expected RPM
$0.41 – $1.38
Monetag
Multi-format monetization for all geos
Expected RPM
$0.37 – $1.26
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