RPM, CPM & eCPM Calculator
Quickly convert between the three core ad metrics every publisher reports on. RPM tells you revenue per 1,000 pageviews. CPM is cost per 1,000 impressions. eCPM is effective CPM across blended sources. Use this tool to validate dashboard numbers or model a new placement.
Page RPM
$2.00
What affects your RPM, earnings?
How does my country affect earnings?+
Advertisers pay more in markets where consumers have higher purchasing power. A US visitor can earn 6–10× more per impression than a visitor from Bangladesh or Pakistan — even on the same site, same niche, same network.
Why do niches change RPM so much?+
Finance, legal and insurance advertisers compete fiercely for clicks and pay top rates. News and entertainment niches see far less competition, which drives RPMs down. Picking a high-CPC niche can multiply your earnings 3–4×.
What about traffic source quality?+
Organic search traffic converts best for advertisers, so it earns the highest RPMs. Social and paid traffic typically have shorter dwell times and lower intent, which can cut RPMs by 50–70%.
Does mobile or desktop matter?+
Desktop users typically generate ~2× the RPM of mobile users because of larger ad units and higher conversion intent. A traffic mix that's 80% mobile will see noticeably lower blended RPMs than a 50/50 split.