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AdSense RPM in United Kingdom: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for United Kingdom publishers.
$5.53
Average RPM (General)
$17.68
Top niche RPM (Finance)
66M
Internet users
AdSense
Best network
RPM by niche in United Kingdom
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $9.72 | $17.68 | $32.71 | AdSense |
| Legal/Insurance | $11.55 | $21.00 | $38.84 | AdSense |
| Technology | $5.47 | $9.95 | $18.40 | AdSense |
| Health | $6.38 | $11.60 | $21.46 | AdSense |
| Education | $4.25 | $7.74 | $14.31 | Ezoic |
| Gaming | $2.13 | $3.87 | $7.15 | Ezoic |
| News/Entertainment | $1.52 | $2.76 | $5.11 | Ezoic |
| General | $3.04 | $5.53 | $10.22 | Ezoic |
Traffic source impact in United Kingdom
Organic Search
$5.53 RPM
Direct
$4.70 RPM
Mixed
$4.14 RPM
Social Media
$2.49 RPM
Best ad networks for United Kingdom publishers
AdSense
Google's flagship publisher network
Expected RPM
$3.04 – $10.22
Ezoic
AI-driven ad optimization platform
Expected RPM
$3.49 – $11.75
Mediavine
Premium network for established publishers
Expected RPM
$4.86 – $16.35
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