AdSense vs Monetag: Which Should You Choose?

AdSense pays more per impression on Tier 1 traffic; Monetag wins for publishers wanting passive push notification revenue with no approval friction.

AD
AdSense
Google's publisher ad network
MO
Monetag
Multi-format monetization for all geos

Head-to-head comparison

CriterionAdSenseMonetag
Min Traffic RequirementNone (quality bar)None
Payment MethodsBank, Wire, CheckPayPal, Wire, Crypto, Webmoney
Payment Threshold$100$5
Ad FormatsDisplay, AMP, In-feed, NativePush, In-Page Push, Interstitial, Vignette
Best ForAny publisher with original contentPublishers wanting passive push revenue
Average RPM (Global)$3 – $12$1 – $5
Average RPM (Tier 3/4)$0.30 – $2$0.40 – $3
Approval DifficultyStrictEasy
Support QualitySelf-serve / communityDedicated manager

Which should you choose?

Choose AdSense if...

You have original, brand-safe content and Tier 1 traffic.

Choose Monetag if...

You're starting out, want zero approval friction, or want to layer push revenue.

Use both if...

Combine AdSense display with Monetag push for additive monthly income.

Calculate your exact earnings

Plug in your own pageviews, niche and country to see a personalized estimate.

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