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AdSense RPM in Nigeria: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for Nigeria publishers.
$1.19
Average RPM (General)
$3.81
Top niche RPM (Finance)
122M
Internet users
AdSense
Best network
RPM by niche in Nigeria
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $2.09 | $3.81 | $7.04 | AdSense |
| Legal/Insurance | $2.49 | $4.52 | $8.37 | AdSense |
| Technology | $1.18 | $2.14 | $3.96 | AdSense |
| Health | $1.37 | $2.50 | $4.62 | AdSense |
| Education | $0.92 | $1.67 | $3.08 | Adsterra |
| Gaming | $0.46 | $0.83 | $1.54 | Adsterra |
| News/Entertainment | $0.33 | $0.60 | $1.10 | Adsterra |
| General | $0.65 | $1.19 | $2.20 | Adsterra |
Traffic source impact in Nigeria
Organic Search
$1.19 RPM
Direct
$1.01 RPM
Mixed
$0.89 RPM
Social Media
$0.54 RPM
Best ad networks for Nigeria publishers
AdSense
Google's flagship publisher network
Expected RPM
$0.65 – $2.20
Adsterra
Global network with strong Tier 3/4 coverage
Expected RPM
$0.36 – $1.21
Monetag
Multi-format monetization for all geos
Expected RPM
$0.33 – $1.10
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