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AdSense RPM in Vietnam: 2026 Complete Guide

Estimated RPM ranges, niche breakdowns and the best ad networks for Vietnam publishers.

$1.45
Average RPM (General)
$4.62
Top niche RPM (Finance)
78M
Internet users
AdSense
Best network

RPM by niche in Vietnam

NicheLow RPMAverage RPMHigh RPMBest Network
Finance$2.54$4.62$8.55AdSense
Legal/Insurance$3.02$5.49$10.16AdSense
Technology$1.43$2.60$4.81AdSense
Health$1.67$3.03$5.61AdSense
Education$1.11$2.02$3.74Adsterra
Gaming$0.56$1.01$1.87Adsterra
News/Entertainment$0.40$0.72$1.34Adsterra
General$0.79$1.45$2.67Adsterra

Traffic source impact in Vietnam

Organic Search
$1.45 RPM
Direct
$1.23 RPM
Mixed
$1.08 RPM
Social Media
$0.65 RPM

Best ad networks for Vietnam publishers

AdSense
Google's flagship publisher network
Expected RPM
$0.79 – $2.67
Adsterra
Global network with strong Tier 3/4 coverage
Expected RPM
$0.44 – $1.47
Monetag
Multi-format monetization for all geos
Expected RPM
$0.40 – $1.34

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