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AdSense RPM in United States: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for United States publishers.
$8.50
Average RPM (General)
$27.20
Top niche RPM (Finance)
311M
Internet users
AdSense
Best network
RPM by niche in United States
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $14.96 | $27.20 | $50.32 | AdSense |
| Legal/Insurance | $17.77 | $32.30 | $59.75 | AdSense |
| Technology | $8.42 | $15.30 | $28.31 | AdSense |
| Health | $9.82 | $17.85 | $33.02 | AdSense |
| Education | $6.54 | $11.90 | $22.01 | Ezoic |
| Gaming | $3.27 | $5.95 | $11.01 | Ezoic |
| News/Entertainment | $2.34 | $4.25 | $7.86 | Ezoic |
| General | $4.68 | $8.50 | $15.73 | Ezoic |
Traffic source impact in United States
Organic Search
$8.50 RPM
Direct
$7.22 RPM
Mixed
$6.38 RPM
Social Media
$3.83 RPM
Best ad networks for United States publishers
AdSense
Google's flagship publisher network
Expected RPM
$4.68 – $15.73
Ezoic
AI-driven ad optimization platform
Expected RPM
$5.38 – $18.08
Mediavine
Premium network for established publishers
Expected RPM
$7.48 – $25.16
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