AdSense vs Ezoic: Higher RPMs Without Mediavine?
Ezoic acts as an ad mediator on top of AdSense — most publishers see 30–80% higher RPMs after switching, but with a steeper setup learning curve.
AD
AdSense
Google's publisher ad network
VS
EZ
Ezoic
AI-driven ad optimization
Head-to-head comparison
| Criterion | AdSense | Ezoic |
|---|---|---|
| Min Traffic Requirement | None (quality bar) | None (any size welcome) |
| Payment Methods | Bank, Wire, Check | PayPal, Wire, Check |
| Payment Threshold | $100 | $20 |
| Ad Formats | Display, AMP, In-feed, Native | Display, Native, Video, Mediation |
| Best For | Any publisher with original content | Growing sites in Tier 1 markets |
| Average RPM (Global) | $3 – $12 | $8 – $20 |
| Average RPM (Tier 3/4) | $0.30 – $2 | $1 – $4 |
| Approval Difficulty | Strict | Moderate |
| Support Quality | Self-serve / community | Email + chat |
Which should you choose?
Choose AdSense if...
You want full control, manual ad placements and minimal third-party scripts.
Choose Ezoic if...
You have 10K+ monthly visits and want optimization without the Mediavine traffic minimum.
Use both if...
Ezoic actually runs AdSense as one of its demand sources — Ezoic is the upgrade path.
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