Ad network comparisons

Adsterra often wins for Tier 3/4 publishers and high-arbitrage traffic. AdSense remains the higher payer on premium Tier 1 traffic with brand-safe content.

AdSense pays more per impression on Tier 1 traffic; Monetag wins for publishers wanting passive push notification revenue with no approval friction.

Ezoic acts as an ad mediator on top of AdSense — most publishers see 30–80% higher RPMs after switching, but with a steeper setup learning curve.

Both accept publishers globally with no traffic minimum. Adsterra has stronger Display and Social Bar; Monetag dominates push notification monetization.

Mediavine RPMs are typically 3–5× higher than AdSense, but the 50K sessions/month minimum keeps it out of reach for most publishers.

AdSense pays premium CPMs to brand-safe Tier 1 traffic. PropellerAds monetizes everything else — utility, downloads, adult-adjacent and arbitrage traffic.

Both are top-tier ad partners for Tier 1 publishers. Ezoic has no traffic minimum and more flexibility. Mediavine often pays higher RPMs once you qualify.

Tier 4 traffic from Pakistan and Tier 3 traffic from India suffer in AdSense-only setups. Adsterra and Monetag dramatically improve fill and total RPM.

AdSense RPMs in Nigeria and the Philippines are notoriously low. Adsterra and Monetag pay meaningfully better in these geos and approve any publisher.