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AdSense RPM in Indonesia: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for Indonesia publishers.
$1.27
Average RPM (General)
$4.08
Top niche RPM (Finance)
215M
Internet users
AdSense
Best network
RPM by niche in Indonesia
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $2.24 | $4.08 | $7.55 | AdSense |
| Legal/Insurance | $2.66 | $4.84 | $8.96 | AdSense |
| Technology | $1.26 | $2.29 | $4.25 | AdSense |
| Health | $1.47 | $2.68 | $4.95 | AdSense |
| Education | $0.98 | $1.78 | $3.30 | Adsterra |
| Gaming | $0.49 | $0.89 | $1.65 | Adsterra |
| News/Entertainment | $0.35 | $0.64 | $1.18 | Adsterra |
| General | $0.70 | $1.27 | $2.36 | Adsterra |
Traffic source impact in Indonesia
Organic Search
$1.27 RPM
Direct
$1.08 RPM
Mixed
$0.96 RPM
Social Media
$0.57 RPM
Best ad networks for Indonesia publishers
AdSense
Google's flagship publisher network
Expected RPM
$0.70 – $2.36
Adsterra
Global network with strong Tier 3/4 coverage
Expected RPM
$0.39 – $1.30
Monetag
Multi-format monetization for all geos
Expected RPM
$0.35 – $1.18
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