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AdSense RPM in Australia: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for Australia publishers.
$4.93
Average RPM (General)
$15.78
Top niche RPM (Finance)
23M
Internet users
AdSense
Best network
RPM by niche in Australia
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $8.68 | $15.78 | $29.19 | AdSense |
| Legal/Insurance | $10.30 | $18.73 | $34.66 | AdSense |
| Technology | $4.88 | $8.87 | $16.42 | AdSense |
| Health | $5.69 | $10.35 | $19.15 | AdSense |
| Education | $3.80 | $6.90 | $12.77 | Ezoic |
| Gaming | $1.90 | $3.45 | $6.38 | Ezoic |
| News/Entertainment | $1.36 | $2.46 | $4.56 | Ezoic |
| General | $2.71 | $4.93 | $9.12 | Ezoic |
Traffic source impact in Australia
Organic Search
$4.93 RPM
Direct
$4.19 RPM
Mixed
$3.70 RPM
Social Media
$2.22 RPM
Best ad networks for Australia publishers
AdSense
Google's flagship publisher network
Expected RPM
$2.71 – $9.12
Ezoic
AI-driven ad optimization platform
Expected RPM
$3.12 – $10.49
Mediavine
Premium network for established publishers
Expected RPM
$4.34 – $14.59
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