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AdSense RPM in South Africa: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for South Africa publishers.
$2.55
Average RPM (General)
$8.16
Top niche RPM (Finance)
41M
Internet users
AdSense
Best network
RPM by niche in South Africa
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $4.49 | $8.16 | $15.10 | AdSense |
| Legal/Insurance | $5.33 | $9.69 | $17.93 | AdSense |
| Technology | $2.52 | $4.59 | $8.49 | AdSense |
| Health | $2.95 | $5.35 | $9.91 | AdSense |
| Education | $1.96 | $3.57 | $6.60 | Adsterra |
| Gaming | $0.98 | $1.78 | $3.30 | Adsterra |
| News/Entertainment | $0.70 | $1.27 | $2.36 | Adsterra |
| General | $1.40 | $2.55 | $4.72 | Adsterra |
Traffic source impact in South Africa
Organic Search
$2.55 RPM
Direct
$2.17 RPM
Mixed
$1.91 RPM
Social Media
$1.15 RPM
Best ad networks for South Africa publishers
AdSense
Google's flagship publisher network
Expected RPM
$1.40 – $4.72
Adsterra
Global network with strong Tier 3/4 coverage
Expected RPM
$0.77 – $2.59
Monetag
Multi-format monetization for all geos
Expected RPM
$0.70 – $2.36
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