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AdSense RPM in Netherlands: 2026 Complete Guide
Estimated RPM ranges, niche breakdowns and the best ad networks for Netherlands publishers.
$3.83
Average RPM (General)
$12.24
Top niche RPM (Finance)
16M
Internet users
AdSense
Best network
RPM by niche in Netherlands
| Niche | Low RPM | Average RPM | High RPM | Best Network |
|---|---|---|---|---|
| Finance | $6.73 | $12.24 | $22.64 | AdSense |
| Legal/Insurance | $7.99 | $14.54 | $26.89 | AdSense |
| Technology | $3.79 | $6.89 | $12.74 | AdSense |
| Health | $4.42 | $8.03 | $14.86 | AdSense |
| Education | $2.95 | $5.35 | $9.91 | Ezoic |
| Gaming | $1.47 | $2.68 | $4.95 | Ezoic |
| News/Entertainment | $1.05 | $1.91 | $3.54 | Ezoic |
| General | $2.10 | $3.83 | $7.08 | Ezoic |
Traffic source impact in Netherlands
Organic Search
$3.83 RPM
Direct
$3.25 RPM
Mixed
$2.87 RPM
Social Media
$1.72 RPM
Best ad networks for Netherlands publishers
AdSense
Google's flagship publisher network
Expected RPM
$2.10 – $7.08
Ezoic
AI-driven ad optimization platform
Expected RPM
$2.42 – $8.14
Mediavine
Premium network for established publishers
Expected RPM
$3.37 – $11.32
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