Ad Revenue by Niche: 2026 Publisher Benchmarks
Niche choice is the single biggest lever in ad monetization that you control. At 50,000 monthly pageviews, a Finance blog can earn 6× what a News blog earns — same traffic, same network, same country. This page shows ranges across major niches.
Earnings by niche & network
Estimated monthly revenue at 50,000 pageviews, assuming a mixed global traffic profile.
| Niche | AdSense (avg) | Adsterra (avg) | Monetag (avg) |
|---|---|---|---|
| Finance | $748 $411 – $1.4K | $411 $226 – $761 | $374 $206 – $692 |
| Legal/Insurance | $888 $489 – $1.6K | $489 $269 – $904 | $444 $244 – $822 |
| Technology | $421 $231 – $778 | $231 $127 – $428 | $210 $116 – $389 |
| Health | $491 $270 – $908 | $270 $148 – $499 | $245 $135 – $454 |
| Education | $327 $180 – $605 | $180 $99 – $333 | $164 $90 – $303 |
| Gaming | $164 $90 – $303 | $90 $49 – $166 | $82 $45 – $151 |
| News/Entertainment | $117 $64 – $216 | $64 $35 – $119 | $58 $32 – $108 |
| General | $234 $129 – $432 | $129 $71 – $238 | $117 $64 – $216 |
Earnings by country
Same traffic volume (50,000 pageviews) shifts dramatically across geographies.
How to increase your earnings
Shifting from General to Finance or Tech can 3–4× your RPM overnight. New posts in higher-paying categories compound over time.
Organic traffic earns 2× what social or paid traffic earns. Invest in SEO before chasing referral sources.
Run AdSense alongside Adsterra or Monetag to monetize inventory AdSense skips. Most publishers see 30–60% lift.
Calculate your exact earnings
Plug in your own pageviews, niche and country to see a personalized estimate.
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